POPUP! Sarajevo is a festival dedicated to students of visual arts and design, as well as young creatives in Bosnia and Herzegovina. Initiated by students of the Graphic Design Department at the Academy of Fine Arts Sarajevo, the festival has been organized since 2012 as a platform for lectures, workshops, and creative exchange.
Concept
The 2024 edition was developed around the theme “Experiment in Design,” encouraging participants to explore unconventional and experimental approaches to visual communication. This edition's lecturers were Ajdin Bašić (SLO), Eduard Čehovin (SLO), Ivan Juretić (CRO), Nikola Radeljković (CRO), and Eyup Kuş (AUS).
Design Approach
The visual identity reflects the idea of experimentation through a playful system of abstract shapes, vibrant colors, and layered textures. By visually “mixing” different graphic elements and breaking some rules, the design communicates the process of experimentation and creative exploration, while maintaining an energetic and accessible tone suited to a student-led festival.
Outcomes
- festival visual identity
- posters and promotional materials
- social media graphics
- event signage, print materials
POPUP! Festival - Fine Arts Academy
2024
Festival design, social media
